Now available in the Platform > Reporting tab, the Economic Impact Report (EIR) provides post-impression attribution insights for Destination Marketing Organization (DMO) clients.
The EIR is designed to measure the impact of Sojern’s advertising by tracking users’ travel activity and calculating estimated economic impact of those who were impressed by an ad.
For further details please watch this demo or refer to the customer-facing article.
User access to the EIR:
- Navigate to the User tab on the left panel
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Search for the user and ensure the right Destination Account is assigned under the Assigned Accounts section
Note: Under Assigned Accounts & Contracts on the right column, unselect any campaign that ran over 18 months ago. If data beyond this time is required, the Insights team can help to pull it manually.
- Ensure the Economic Impact Report is checked under Report Access
- Click Update in the bottom-right corner to save your changes.
Feature Breakdown:
What is included |
What is NOT included |
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Things to note:
- Lookback Window: A 30-day lookback is automatically applied when using the "Lifetime" filter (set as default).
- EMEA vs. US Reporting Differences: In the Estimated Economic Impact section > Foot Traffic, the "Avg Spend Per Day" actually represents the "Avg Spend Per Trip" for EMEA reports.
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Terminology Updates: Several metrics have been renamed for better alignment and accuracy:
- "Hotels" is now Lodging
- "Hotel Night Stays" is now Room Nights
- "Top Arrival Cities" is now Top Arrival Markets
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Exporting Data: The Total Performance tab contains the aggregated data used for PDF generation. To export:
- The full report (PDF): Use the Download button in the top-right corner.
- To export specific data (Excel): Select the arrow icon located within the individual section you wish to download.