Creatives restrictions and validations

When you upload a creative, the system will perform a series of checks based on channel and creative type to ensure the creative technical details (like file size and type, character count, etc) are compliant with DSP requirements.

If a creative doesn’t meet the requirements, the system will show an error message. However, you can check the table below to see what are the most common requirements for each creative type.

Display 

Image 

Property	Restrictions and validations
Type	“.jpeg”, “.jpg”, “.png”, “.gif”, “.webp”
Size	max 9.5 MB
Dimensions (in px)	All DSPs (CM360, DV360, MSFT Monetize & TTD): 160x600 300x250 300x600 728x90 120x600 300x50 320x50 800x250 180x150 250x250 336x280 468x240 125x125 970x90 320x480 350x50 168x28 120x20 216x36 468x60 300x1050 320x250 600x90 480x320 320x100 480x80 200x200 234x60 970x250 240x400 168x68 640x640 1200x628 480x60 600x400 900x300 960x90 468x60 970x550 720x300 300x60 300x350 120x60 120x240 300x100 88x31 980x120 980x90 950x90 930x180 750x300 750x200 750x100 580x400 250x360 CM360, DV360, MSFT Monetize only (no TTD): 468x50 728x96 350x250 215x170 206x295 468x90 800x80 254x133 470x246 728x1024 1024x728 320x60 600x800 480x70 164x120 210x120 285x190 306x184 600x315 330x550

HTML5

Property	Restrictions and validations
Type	.zip
Size	max 9.5 MB
Number of files	max 30
Dimensions	any
Back-up image	max 1 image file (see above)

Facebook

Single Image

Property	Restrictions and validations
Type	'.jpeg', '.jpg', '.png'
Size	max 30 MB
Dimensions	min width/height 600 px - no max
Primary text	max 125 characters
Headline	max 40 characters
Description	max 30 characters

Carousel

Property	Restrictions and validations
Type	'.jpeg', '.jpg', '.png'
Size	max 30 MB
Number of files	max 10
Dimension	min width/height 600 px - no max
Primary text	max 125 characters
Headline	max 40 characters
Description	max 30 characters

SEM

Headlines, Ad Copy and Url paths (creative level)

Property	Min	Max	Max length
Headlines	3	15	30 characters
Ad copy	2	4	90 characters
Url paths	2	2	15 characters

Extensions (account level)

Sitelinks

Property	Restrictions and validations
Number of extensions	max 6
Text length	max 25 characters
Description length	max 35 characters

Callout text

Property	Restrictions and validations
Number of extensions	max 10
Text length	max 25 characters

Snippets

Property	Restrictions and validations
Number of extensions	max 2
Number of values	min 3 - no max
Value length	max 25 characters