When you upload a creative, the system will perform a series of checks based on channel and creative type to ensure the creative technical details (like file size and type, character count, etc) are compliant with DSP requirements.
If a creative doesn’t meet the requirements, the system will show an error message. However, you can check the table below to see what are the most common requirements for each creative type.
Display
Image
| Property | Restrictions and validations |
| Type | “.jpeg”, “.jpg”, “.png”, “.gif”, “.webp” |
| Size | max 9.5 MB |
| Dimensions (in px) | 160x600 300x250 300x600 728x90 120x600 300x50 468x50 320x50 800x250 180x150 250x250 336x280 468x240 125x125 970x90 728x96 320x480 350x250 350x50 168x28 120x20 216x36 468x60 215x170 206x295 468x90 300x1050 320x250 600x90 480x320 320x100 480x80 800x80 254x133 200x200 470x246 234x60 970x250 240x400 728x1024 320x60 600x800 168x68 640x640 480x70 1200x628 480x60 600x400 900x300 960x90 164x120 210x120 285x190 306x184 468x60 970x550 600x315 720x300 330x550 300x60 300x350 120x60 120x240 1024x728 300x100 88x31 980x120 980x90 950x90 930x180 750x300 750x200 750x100 580x400 250x360 |
HTML5
| Property | Restrictions and validations |
| Type | .zip |
| Size | max 9.5 MB |
| Number of files | max 30 |
| Dimensions | any |
| Back-up image | max 1 image file (see above) |
Single Image
| Property | Restrictions and validations |
| Type | '.jpeg', '.jpg', '.png' |
| Size | max 30 MB |
| Dimensions | min width/height 600 px - no max |
| Primary text | max 125 characters |
| Headline | max 40 characters |
| Description | max 30 characters |
Carousel
| Property | Restrictions and validations |
| Type | '.jpeg', '.jpg', '.png' |
| Size | max 30 MB |
| Number of files | max 10 |
| Dimension | min width/height 600 px - no max |
| Primary text | max 125 characters |
| Headline | max 40 characters |
| Description | max 30 characters |
SEM
Headlines, Ad Copy and Url paths (creative level)
| Property | Min | Max | Max length |
| Headlines | 3 | 15 | 30 characters |
| Ad copy | 2 | 4 | 90 characters |
| Url paths | 2 | 2 | 15 characters |
Extensions (account level)
Sitelinks
| Property | Restrictions and validations |
| Number of extensions | max 6 |
| Text length | max 25 characters |
| Description length | max 35 characters |
Callout text
| Property | Restrictions and validations |
| Number of extensions | max 10 |
| Text length | max 25 characters |
Snippets
| Property | Restrictions and validations |
| Number of extensions | max 2 |
| Number of values | min 3 - no max |
| Value length | max 25 characters |